SeaChange Personalizes Video-On-Demand Television Experience with Launch of Affinity

On-demand television leader SeaChange International today unveiled SeaChange Affinity™ to help television operators optimize every title in their on-demand libraries and ensure subscriber satisfaction in spite of increasingly overwhelming content choices. One of several TV personalization applications that run exclusively on the Axiom On Demand open content delivery platform, Affinity breaks through rising content challenges with socially-networked television search capabilities that empower subscribers to program their own on-demand viewing experience. Affinity will debut at the Cable Show in New Orleans, and will be available to operators later this year.

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