Triveni Digital’s Richard Chernock to Delve Into Non-Real-Time Services at 2008 NAB Broadcast Engineering Conference

Triveni Digital, a subsidiary of LG Electronics (LGE), today announced that Dr. Richard Chernock, the company’s CTO, will present “Non-Real-Time Services” (NRT) at the 62nd NAB Broadcast Engineering Conference, which runs April 12-17, 2008, at the Las Vegas Convention Center (LVCC). Chernock will introduce the basic concepts and technical requirements of NRT services, following up with illustrative scenarios that demonstrate how this new approach to content delivery enables broadcasters to capitalize more fully on their media assets.

http://www.broadcastequipmentguide.com/trivenidigital_02_12_08.php

Cooke Optics At NAB2008

Cooke Optics, maker of precision lenses for cinematography and ultra high-end photography, will showcase its S4/i series of Prime lenses at the P+S Technik booth (C10319 in the Bavarian Pavillion).

http://www.broadcastequipmentguide.com/cookeoptics_02_11_08.php

Avid Pulls Out Of NAB 2008

Avid Technology, Inc. today announced that it will introduce a major shift in its approach to serving industry professionals in the digital content creation, management, and distribution industries. Based on extensive market research, Avid plans to announce a series of customer-focused initiatives in 2008 – all of which will be designed to make it easier for customers, prospects and the media to interact with the company. The company said it would reveal the full details of its 2008 plan to the public in February, which will set the stage for a blitz of new user-community initiatives, technical support programs, highly-personalized events, and innovative product announcements throughout the year.

http://www.broadcastequipmentguide.com/avid_11_13_07.php